Sunday, July 11, 2010

as I see it...


AS I SEE IT WITH JEFF GOGUÉ


Published in the current issue of Skin and Ink Magazine. Aug. 2010


Is she born with it? Or is it Maybelline? Do you remember those commercials? The obviously beautiful woman, a professional model, in makeup applied by a professional makeup artist, with the wind blowing perfectly through her flawless hair. Are they still doing those? There is another thing I remember clearly: the first time I ever saw Stevie Ray Vaughn play the guitar. I had often heard his songs but never really thought much of them. Half-listening, I had heard his guitar playing in the background in lots of coffee shops and on random radio stations as I was driving. But one late night, I was flipping through the channels and came across his appearance at Austin City Limits on a public TV station. In all honesty, my jaw dropped as I watched this man with a grin on his face, his head tilted back and eyes closed, move his hands and fingers effortlessly over the frets and strings with such precision, speed and accuracy. I honestly questioned if he were really playing. To actually experience the complexity and hear the number of notes he was generating absolutely baffled me; the subtleties like his strumming high up on the neck to get one kind of sound or right up against the bridge to produce another, how he’d hammer-on the strings as they were being plucked or how he’d slyly turn the tone knob, the volume knob or pull up on the tremolo bar all while playing. And never once did he look down at his hands. The only word I could use to describe it was “effortless.”

Now, I actually can play the guitar and, I can assure you, it never has and never will come close to being “effortless.” Never! I don’t care how much talent you’re born with. But what is talent anyway? The best definition I could find is: “A special creative or artistic aptitude, or ability.” Aptitude is a capacity for learning, inclination or tendency. Personally, I think most people mistake “skill” for “talent.” Like I said, talent is a special capacity for learning. “Skill,” on the other hand, is the learned capacity to carry out predetermined results, often with the minimum outlay of time, energy or both. So do you need talent to attain a skill? Do people think I was born knowing how to draw? Was Stevie Ray Vaughn born knowing how to play the guitar? Of course not. We—and that includes everyone on the planet—aren’t able to speak, walk or even keep from pooping our pants when we’re born. It’s not talent that impresses people, it’s the skill, the learned capacity or ability to do something and make it look easy.

Talent, at least in my life, has generated a seed of resentment for many of the people with whom I come in contact. “I wish I had your talent,” they say to me. What they mean is, “I wish I had your skill” or “I wish I were able to do what you do and make it look easy.” Well, I truly believe that just about anyone can “make it look easy,” if they really want to. Being “talented” or, in other words, inclined to learn quickly and easily, would obviously get people to their goals faster, but it’s not the speed at which you attain something that is the most important thing. In fact, that can actually take away from one’s credibility and respect. Compare someone who worked her entire life to attain a great skill to someone who came to the same skill level quickly and with very little effort. Which one are you going to respect more? You’ll respect the one who worked hard for it and you will, by nature, suspect the other. Unless I miss my guess, I assume that anyone would rather be “respected” than “suspected.”

Whether or not she was born with it or whether she uses Maybelline, that doesn’t really matter to me as much as whether or not she is intrinsically beautiful. You may be extremely talented and things come to you easily (and you can’t help that) or you may be one of the lucky ones who have to work hard for your accomplishments. I envy the latter. Nothing feels better than accomplishment. Especially accomplishing something that’s difficult. The trick is, once you’re there, make it look easy.

R.I.P. Stevie Ray Vaughn. I’m sure you worked harder than any of us will ever know.

—Jeff GoguĂ©

Thursday, January 21, 2010

You get what you pay for.










So, what did THAT cost you? The typical question when you show someone something nice that you just got. Isn’t that the foundation of how we value things, the cost? I'm not talking about the “manufacturer’s suggested retail price”... the “MSRP” I’m talking about the actual cost. I went to a gun and knife show today. My first one. My son and I walked in and were overwhelmed by all the people and stuff. I wasn’t planning on buying anything, just going to check things out. On our way down the last aisle, we both noticed a table full of Samurai swords. The price tags ranged from two to four hundred dollars each. The guy selling them saw that they caught our eyes.

“Fifty bucks”, he said.

“Fifty bucks?” I replied, as I read the price tag of $329 on one, and $289 on another. “Why only fifty bucks?”

“Guy went bankrupt.” he told me. “I picked ‘em up at auction. Figured I could get rid of ‘em here, but no one’s buying.”

I started looking closer. I picked my favorite one and had my son pick his. I paid him his fifty bucks each and headed out. When I got home I googled the swords, and sure enough, they were priced in the hundreds. I felt like I got a really good deal, but the cost for me was low. I walked in. Showed my wife, and set them against the wall behind one of my guitars. They may have had a high price on them, but the “cost” for me was low. They came easy and cheap. I guarantee you, if I had actually paid six or seven humdred of my hard earned dollars for these two swords, I would have valued them much more and set them in a more prestigious place.

I’ve been greeted numerous times with, “I hate you!” at shows, on here, by friends, by family, and by strangers... I know people mean it almost as a compliment, but it kind of implies that things come easy for me, and they hate me or resent me for it. The truth is, I work hard for it, and it doesn’t come as easy as people might think. I've attached a couple photos of my “Canvas Graveyard” as I call it. these are just SOME of the stretcher bars I have that I bought as stretched blank canvases, put my full effort into, and ended up cutting them off and throwing them away. I sold a couple of them, but almost all of these you see here were complete tragedies. the best painting intentions... fallen short, and abandoned. Ironically, their skeletons await their resurrection as something new and hopefully valued rather than despised and tossed aside. Another promise I can make to you is that every painting, every image, every brush stroke, comes at a cost for me. I’m investing my heart and soul into all of it, so when I complete something and feel good enough about it to show you... You see a painting. What you don’t see is the conceptualizing, the sketching, the photography, the under-painting, and you definitely don’t see the canvas graveyard.

I devote almost all my energy and most of my time to my art. Like I’ve said in earlier blogs, I do it because I love it. I’m grateful to all of you for your support, encouragement, and interest. I hope these pics encourage you to keep hard at it. not for any other reason than the fact that you love to create. Even if it’s been done before, it hasn’t been done by you, so do it... And if it doesn’t come easy for you? If you feel empty? If it’s inconvenient? If you mess up and have to start again? whatever... just remember, You get what you pay for... And when someone asks you, “So, what did that cost you?” You can just say, “You don’t even know!”


Every one of these at one time had a painting on them... almost all were abandoned, and thrown out.

Monday, March 16, 2009

Lady Luck 09






This past weekend I went to the Lady Luck show in Reno to hang out. First time I've gone to a show without working it in my entire career. I have to say, It was cool... kinda weird. Got to talk to a lot more artists than usual, which was really cool. There's so many great people out there doing their thing. Got to hang out with some really good friends, my sister Gina, her husband (also named Jeff), and Kim, (my wife). Tony Ciavarro and Bunny gave me some Roulette lessons, hit my number a few times. My good friend Randy Scott Howell (Silverback ink, and Hot Stuff Tattoos Hollywood, CA) tattooed a sweet Traditional rose on my sis. Got to hang with one of my greatest influences and good friend, Robert Hernandez. I taught a small Oil Painting seminar where I did these two paintings as demos. Had to finish the machine painting in my room. Seminar was only a couple hours. Got to donate a sweet trophy for "Best of Day" tattoo. and got to have dinner with my loving Antie Rosie and my Uncle Victor from guam. To everyone who stopped me to talk, my seminar attendees, peeps who bought my issue of TAM, and my "brushtrokes" dvd... My deepest thanks. Every conversation was great. This is the best industry in the world... don't ever take this dream job for granted...

Thursday, March 12, 2009

Ashley



Painting of Ashley. 24"x48" oil on canvas $1800

Saturday, October 13, 2007

Last day in Sheffield.






last day in Sheffield.

Hey... had nothing but ideal clients, felt very welcome, and taken care of. They fed me, cleaned up after me and even did my laundry. Lookin forwrd to coming back soon. Here's a few more pics, including a couple of town and the street where the shop's at... and a freehand tattoo I did today on Brian from Scotland. I did the little painting in my hotel room in london and the tall one here in Sheffield. The interview with Niel, (editor of Skin Deep Magazine) went great and had an awesome dinner. Heading to Jo Harrison's shop in the morning.

Thanks for checking it out!

Thursday, October 11, 2007

Scheffield..






I’m staying in Scheffield which is in northern England. It’s pretty big... there are about fifty thousand students alone here. “Thou Art Tattoo” is an amazing shop. Great staff, great location, great energy. I’m having a hard time, when I think about leaving. I think I should work here a few months a year. I stayed tonight after work to paint with Tancho, an artist here in the shop. He’s never oil painted before. We got some food and beer and went to town. It was a great time. He’s an awesome guy with an amazing attitude and way about him. He’s originally from Argentina,a dn has worked in Spain too. I’m glad I met and got to work with him. He spacializes in Japanese and Americana. Real nice atyle. I’m hoping to bring home a little watercolor from him. I did a demo for him to see how I paint. I’ll post a pic of it. I’ve done eight paintings over here so far and will post all the pics soon. Here’s a few... tattoos too. Everyone so far has really been unbelievable. Great food... great everything! Thanks Thou Art Tattoo. Two more days here. Skin Deep is coming on Saturday to do a feature on me and my work... excited about that! and then I’m off to Birmingham to tattoo Jo Harrisonand spend a day in her shop. I’ll keep you all posted. Enjoy the pics!

jeff

Monday, October 8, 2007